Tracking What Matters: Revenue Attribution in Conversational Commerce.

What this covers: how to see which chats and channels bring real sales, how to tag every conversation, and how Spark3sixty turns your data into clear decisions.

Key takeaways

Know your sources. Tag every chat with channel and campaign so you can see what works. Follow the journey. Track the path from first message to booking or paid order. Invest where it pays. Put more budget into the channels that bring revenue, not just clicks.

Why attribution matters

Getting messages is not the goal. Turning those messages into revenue is the goal. Without clear attribution you cannot tell which posts, stories, ads, or search listings create real outcomes. With the right setup you can see which channel starts the most conversations, which flows convert, and where people drop off. That clarity helps you spend less time guessing and more time growing.

For this phase your calls to action should open a ManyChat conversation. The customer chooses Messenger, Instagram, or WhatsApp. From the thread you can send them to a form or a checkout page when needed. Website chat can come later.

The playbook

1. Tag every entry point

Add clean tracking to the links in your posts, stories, ads, emails, and Google Business Profile. When someone taps to chat, the source and campaign tag travel into ManyChat and then into your CRM.

Goal: every conversation shows where it started.

2. Standardize your CRM fields

Decide the minimum data to store for every lead. Name, phone or email, source channel, campaign, interest, and current status such as new lead, quoted, won, or lost. Keep it simple so your team uses it every time.

3. Capture first touch and last touch

Save both the first channel that started the chat and the final channel or step that closed the sale. This shows how awareness and conversion work together.

4. Link conversations to revenue

When a booking or order is confirmed, store the value on the same contact. Add an order number or appointment ID. This connects chat activity to real money.

5. Build a simple dashboard

Show conversations by channel, qualified leads, bookings and paid orders, revenue by channel, and time to first reply. Keep it short so your team actually looks at it.

6. Review and adjust each week

Double down on the channels that create bookings and orders. Fix the steps where people stall. Improve quick replies and reminders where drop off is high.

Pain points and fixes

Messy sources You cannot tell where a chat began. Fix: use tracked links that open ManyChat and auto tag the contact with channel and campaign.

Duplicate contacts History is split across profiles. Fix: match on phone or email and merge records in the CRM.

Action without outcome You count messages but not revenue. Fix: record booking value or order value on the contact and add a simple status.

Last click only You give all credit to the final step. Fix: save first touch and last touch so you can see who started and who finished the job.

Real world snapshots

Service studio Instagram stories send people to chat. ManyChat asks what service they need and shows open time slots. The booking is confirmed in minutes. The CRM saves first touch as Instagram and last touch as ManyChat booking. Revenue rolls up to Instagram so you can see the return.

Online store A shopper discovers you on Google and taps to chat from your profile. The thread confirms size, shares two options, and sends a checkout link. Order value syncs to the contact with first touch Google and last touch checkout from chat. Your dashboard shows that search brings high intent buyers.

What to measure each week

Conversations started by channel. Qualified leads saved to the CRM. Bookings and paid orders from chatRevenue by channel and campaign. Time to first reply. Completion rate of the next step.

How Spark3sixty makes this simple

Clean routing Posts, emails, and ads open ManyChat on Messenger, Instagram, or WhatsApp with source and campaign tags attached.

CRM capture Each chat creates or updates a contact with standard fields and clear status. Your team can add a short manual note when needed.

Revenue mapping Bookings and orders sync to the contact so reports show real outcomes, not guesses.

Dashboards that matter You see conversations, leads, sales, and revenue by channel at a glance. This turns everyday digital marketing into a steady growth engine.

Bottom line

Attribution turns chat activity into clear priorities. When every conversation is tagged, saved, and linked to revenue, you can invest in the channels that win and fix the steps that slow people down. Start with tracked links into ManyChat, standard fields in your CRM, and a weekly review. Simple moves, better decisions, more sales.