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Digital Marketing


A Simple Lead System Diagram.
A lead system is a flow, not a pile of apps. Learn how simple lead management design prevents missed follow-ups, CRM failure, and lost inquiries.

Spark3sixty
5 days ago4 min read


Why CRMs Fail: Tools Don’t Break, Adoption Does.
CRMs don’t fail because of tools. They fail when teams don’t adopt them. Here’s how lead management and automation actually work.

Spark3sixty
Jan 194 min read


Why Spreadsheet Lead Tracking Is Costing You More Than You Think.
Still tracking leads in spreadsheets or your head? Learn why memory-based and spreadsheet lead management quietly costs you inquiries, time, and revenue.

Spark3sixty
Jan 123 min read


Stop Losing Inquiries: The Hidden Cost of Missed Leads.
More inquiries won’t help if your business is leaking leads. Learn the hidden cost of missed inquiries and the simple lead management system that stops lead leakage.

Spark3sixty
Jan 83 min read


The One Lead Question That Usually Shocks Business Owners.
Ask yourself one simple question. How many inquiries did you get in the last 30 days, by source. Most owners cannot answer it, and that is where the leaks start. This article shows why this question matters and what to do next.

Spark3sixty
Nov 29, 20255 min read


The Four Basic Steps of a Lead Journey.
Most businesses do not have a lead problem. They have a lead journey problem. Learn the four basic steps of a lead journey and see where your leads quietly leak out every day.

Spark3sixty
Nov 28, 20255 min read


Lead Generation Trends in 2025: What SMBs Need to Know.
Modern lead generation is changing fast. Explore the latest trends and technologies - AI, chat, mobile - that SMBs need to know to stay competitive and capture more leads.

Spark3sixty
Oct 31, 20252 min read


Casting a Wide Net: Multi-Channel Outreach Without the Overwhelm.
Juggling leads from social, email, chat, and ads can be stressful. Find out how to organize multi-channel outreach so you never miss an opportunity.

Spark3sixty
Oct 30, 20252 min read


Is Paid Advertising Worth It for Small Businesses?
Paid ads can help small businesses grow, but only if used wisely. Discover how to avoid money pits, maximize ROI, and track what really works.

Spark3sixty
Oct 29, 20252 min read


Social Media for SMBs: Simple Ways to Generate Leads (Even If You’re Not a Techie).
You don’t need to be a tech expert to generate leads on social media. Try these simple tactics for Facebook, LinkedIn, and more to grow your business and attract new prospects.

Spark3sixty
Oct 28, 20252 min read


Content Marketing 101: Attracting Leads by Teaching, Not Selling.
Content marketing works best when you teach, not sell. Discover how educational content draws in engaged leads and builds trust, with actionable tips from Spark3sixty.

Spark3sixty
Oct 27, 20252 min read


Cold Outreach vs Warm Outreach: Modern Strategies to Find New Customers.
Both cold and warm outreach are powerful ways to find new customers. Learn the latest strategies, key differences, and how to use each method to grow your business.

Spark3sixty
Oct 26, 20252 min read


How to Boost Your Small Business’s Online Visibility on a Budget.
Small businesses can stand out online without a big budget. Explore actionable ways to improve your digital presence and attract more leads, featuring practical advice from Spark3sixty.

Spark3sixty
Oct 25, 20253 min read


Top 5 Lead Generation Challenges For Small And Medium Businesses.
Lead generation remains a major hurdle for many SMBs. Explore the top five challenges and find actionable strategies to overcome them, so you can capture more qualified leads and drive business growth.

Spark3sixty
Oct 24, 20253 min read


The Future of Sales Is a Conversation: Trends Shaping Digital Commerce in 2025.
Sales is changing fast and conversations sit at the center. This guide explains the 2025 trends in conversational commerce and gives a simple playbook for connecting chat, CRM, and payments so small and medium businesses can turn clicks into real revenue.

Spark3sixty
Oct 8, 20254 min read


Service, Not Software: Why SMBs Need a Partner for Conversational Commerce.
Do it yourself chat stacks waste time and lose leads. This guide shows why small and medium businesses benefit from a managed partner who integrates channels, sets smart automations, captures every contact, and improves results each month.

Spark3sixty
Oct 7, 20254 min read


Tracking What Matters: Revenue Attribution in Conversational Commerce.
Stop guessing which messages bring money in. This guide shows how to track source and campaign in ManyChat, sync to your CRM, and connect bookings and orders to each chat so you can invest where it pays.

Spark3sixty
Oct 6, 20253 min read


The BlackBerry Saga: Innovation, Hubris, and the Cost of Missing the Moment.
BlackBerry soared by owning mobile email and stumbled when the market fell in love with touch screens and apps. This longer storytelling piece blends cinema and history to deliver practical lessons on timing, product focus, culture, and the speed of reply that converts interest into revenue.

Spark3sixty
Oct 5, 20256 min read


Connecting the Dots: Integrating Social, Search, and Chat for Seamless Lead Capture.
Stop chasing messages across apps. This guide shows how to route Facebook, Instagram, WhatsApp, and Google conversations into one inbox and one CRM. Learn simple steps for tracking, faster replies, and clear next actions so more chats become bookings and paid orders.

Spark3sixty
Oct 5, 20254 min read


Why Speed to Reply Matters: The Hidden Revenue in Fast Chat Responses.
Fast replies turn interest into revenue. This guide shows how to greet customers in seconds, ask one helpful question, and offer one clear next step. Learn simple automation in ManyChat, smart reminders, and CRM capture so no chat is wasted across Messenger, Instagram, and WhatsApp.

Spark3sixty
Oct 4, 20254 min read
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