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Digital Marketing


A Simple Lead System Diagram.
A lead system is a flow, not a pile of apps. Learn how simple lead management design prevents missed follow-ups, CRM failure, and lost inquiries.

Spark3sixty
5 days ago4 min read


Why CRMs Fail: Tools Don’t Break, Adoption Does.
CRMs don’t fail because of tools. They fail when teams don’t adopt them. Here’s how lead management and automation actually work.

Spark3sixty
Jan 194 min read


Why Spreadsheet Lead Tracking Is Costing You More Than You Think.
Still tracking leads in spreadsheets or your head? Learn why memory-based and spreadsheet lead management quietly costs you inquiries, time, and revenue.

Spark3sixty
Jan 123 min read


Stop Losing Inquiries: The Hidden Cost of Missed Leads.
More inquiries won’t help if your business is leaking leads. Learn the hidden cost of missed inquiries and the simple lead management system that stops lead leakage.

Spark3sixty
Jan 83 min read


The One Lead Question That Usually Shocks Business Owners.
Ask yourself one simple question. How many inquiries did you get in the last 30 days, by source. Most owners cannot answer it, and that is where the leaks start. This article shows why this question matters and what to do next.

Spark3sixty
Nov 29, 20255 min read


The Four Basic Steps of a Lead Journey.
Most businesses do not have a lead problem. They have a lead journey problem. Learn the four basic steps of a lead journey and see where your leads quietly leak out every day.

Spark3sixty
Nov 28, 20255 min read


The Future of Sales Is a Conversation: Trends Shaping Digital Commerce in 2025.
Sales is changing fast and conversations sit at the center. This guide explains the 2025 trends in conversational commerce and gives a simple playbook for connecting chat, CRM, and payments so small and medium businesses can turn clicks into real revenue.

Spark3sixty
Oct 8, 20254 min read


Service, Not Software: Why SMBs Need a Partner for Conversational Commerce.
Do it yourself chat stacks waste time and lose leads. This guide shows why small and medium businesses benefit from a managed partner who integrates channels, sets smart automations, captures every contact, and improves results each month.

Spark3sixty
Oct 7, 20254 min read


Tracking What Matters: Revenue Attribution in Conversational Commerce.
Stop guessing which messages bring money in. This guide shows how to track source and campaign in ManyChat, sync to your CRM, and connect bookings and orders to each chat so you can invest where it pays.

Spark3sixty
Oct 6, 20253 min read


Connecting the Dots: Integrating Social, Search, and Chat for Seamless Lead Capture.
Stop chasing messages across apps. This guide shows how to route Facebook, Instagram, WhatsApp, and Google conversations into one inbox and one CRM. Learn simple steps for tracking, faster replies, and clear next actions so more chats become bookings and paid orders.

Spark3sixty
Oct 5, 20254 min read


Why Speed to Reply Matters: The Hidden Revenue in Fast Chat Responses.
Fast replies turn interest into revenue. This guide shows how to greet customers in seconds, ask one helpful question, and offer one clear next step. Learn simple automation in ManyChat, smart reminders, and CRM capture so no chat is wasted across Messenger, Instagram, and WhatsApp.

Spark3sixty
Oct 4, 20254 min read


From Inquiry to Sale: How to Turn Chats into Bookings and Customers.
How posts, emails, and ads open a ManyChat conversation on Messenger, Instagram, or WhatsApp, and how that chat becomes a booking or a paid order.

Spark3sixty
Oct 3, 20253 min read
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