top of page
Digital Marketing


A Simple Lead System Diagram.
A lead system is a flow, not a pile of apps. Learn how simple lead management design prevents missed follow-ups, CRM failure, and lost inquiries.

Spark3sixty
5 days ago4 min read


Why CRMs Fail: Tools Don’t Break, Adoption Does.
CRMs don’t fail because of tools. They fail when teams don’t adopt them. Here’s how lead management and automation actually work.

Spark3sixty
Jan 194 min read


Why Spreadsheet Lead Tracking Is Costing You More Than You Think.
Still tracking leads in spreadsheets or your head? Learn why memory-based and spreadsheet lead management quietly costs you inquiries, time, and revenue.

Spark3sixty
Jan 123 min read


Stop Losing Inquiries: The Hidden Cost of Missed Leads.
More inquiries won’t help if your business is leaking leads. Learn the hidden cost of missed inquiries and the simple lead management system that stops lead leakage.

Spark3sixty
Jan 83 min read


The One Lead Question That Usually Shocks Business Owners.
Ask yourself one simple question. How many inquiries did you get in the last 30 days, by source. Most owners cannot answer it, and that is where the leaks start. This article shows why this question matters and what to do next.

Spark3sixty
Nov 29, 20255 min read


The Four Basic Steps of a Lead Journey.
Most businesses do not have a lead problem. They have a lead journey problem. Learn the four basic steps of a lead journey and see where your leads quietly leak out every day.

Spark3sixty
Nov 28, 20255 min read


Lead Generation Trends in 2025: What SMBs Need to Know.
Modern lead generation is changing fast. Explore the latest trends and technologies - AI, chat, mobile - that SMBs need to know to stay competitive and capture more leads.

Spark3sixty
Oct 31, 20252 min read


Casting a Wide Net: Multi-Channel Outreach Without the Overwhelm.
Juggling leads from social, email, chat, and ads can be stressful. Find out how to organize multi-channel outreach so you never miss an opportunity.

Spark3sixty
Oct 30, 20252 min read


Is Paid Advertising Worth It for Small Businesses?
Paid ads can help small businesses grow, but only if used wisely. Discover how to avoid money pits, maximize ROI, and track what really works.

Spark3sixty
Oct 29, 20252 min read


Social Media for SMBs: Simple Ways to Generate Leads (Even If You’re Not a Techie).
You don’t need to be a tech expert to generate leads on social media. Try these simple tactics for Facebook, LinkedIn, and more to grow your business and attract new prospects.

Spark3sixty
Oct 28, 20252 min read


Content Marketing 101: Attracting Leads by Teaching, Not Selling.
Content marketing works best when you teach, not sell. Discover how educational content draws in engaged leads and builds trust, with actionable tips from Spark3sixty.

Spark3sixty
Oct 27, 20252 min read


Cold Outreach vs Warm Outreach: Modern Strategies to Find New Customers.
Both cold and warm outreach are powerful ways to find new customers. Learn the latest strategies, key differences, and how to use each method to grow your business.

Spark3sixty
Oct 26, 20252 min read
bottom of page
