Conversational Commerce for Small and Medium Businesses.

Small and medium businesses need simple ways to reach customers and close sales. Conversational commerce is a direct way to do that. It uses the chat channels people already open every day, so you can answer questions, give recommendations, and help them buy or book in one thread.

You do not need to wait for a form or an email. Your calls to action in posts, emails, and ads should open a conversation in ManyChat. From there, customers talk to you on Facebook Messenger, Instagram, or WhatsApp. In the same thread, they can ask about a product or service, see options, pick a time, and move to checkout or a form when ready.

How conversational commerce works in real life

1. A person taps the chat button from your content, email, or ad and lands in ManyChat.

2. The flow asks for a name and a phone or email.

3. Quick replies cover common questions such as price, availability, service areas, and schedule. A staff member can join when needed.

4. When the customer is ready, ManyChat sends them to your website for a form or straight to a checkout page.

5. The conversation is saved to your CRM. Some items will log automatically. In some cases, your team will add a new lead or note by hand so everything stays in one place.
   

Why this helps your business

• Faster replies usually mean more closed deals. People prefer a quick chat to a long form.

• Real time answers keep interest high so you qualify leads while they are active.

• The path is simple. Tap to chat, get answers, and complete the next step without confusion.

• This setup works for clinics, repair and home services, retail, and online stores.
  

Common problems this solves

• Missed inquiries because forms are ignored

• Slow follow-ups

• Scattered records across phones and inboxes

• No clear view of which message became a sale
  

With ManyChat as the front door, you capture more leads, keep follow-ups moving with simple automation, and store conversations in your CRM.

What to set up first

1. Choose the first channel in ManyChat. Start with the one most of your customers use.

2. List the top ten questions people ask and write short answers.

3. Create quick replies for price, availability, delivery area, payment options, and booking.

4. Connect ManyChat to your CRM and website forms. Note when your team should log a contact by hand.

5. Decide when a person should step in, such as for high-value orders or special requests.

6. Track three basics every week. Conversations started, qualified leads, and sales or bookings.
   

Good practices

• Keep replies short and friendly

• Ask one question at a time

• Offer one clear next step, such as Book now or See options

• Tag each conversation with a simple status like New lead, Quoted, Won, or Lost

• Review transcripts each week to improve your quick replies
  

Ready to try it

Start with one channel in ManyChat, answer the most common questions well, and link to your forms or checkout. Keep it simple. When customers can talk to you and finish a purchase in one place, more inquiries turn into bookings and sales.